Portfolio
Each case study covers what the site looked like before, what I built, how I made it easy to find on Google and in AI search, how I made it fast, a usability problem I found and fixed, and where it stands now. Where I do not have a verified number yet, I say what was done rather than invent a result.
Case study 01, Bilingual local-service site, Montréal
A private tutor in Montréal who needed to be found by parents searching across two school systems (the French AEFE network and the Quebec system), in two languages, for a dozen different subjects and grade levels.
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Case study 02, French local-business site, Paris
A Paris-based practitioner who needed to be found for several distinct service topics, to appear in the Paris map results, and to turn that traffic into direct contact by phone and WhatsApp, while staying compliant with French and EU consent rules.
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Case study 03, English content & authority site
A content site that needed to become a recognized authority in its field and build an audience over time, while being easy for AI assistants to read and recommend, not just search engines.
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