Insights
What things cost, why sites disappear from Google, how AI assistants choose who to recommend. The same advice I give paying clients, written down.
Pricing • 4 min read • Updated July 2026
What a business website really costs in Quebec in 2026: honest price bands in Canadian dollars, the French-language rules, the taxes, and what a fair quote includes.
AI Search • 4 min read • Updated July 2026
Assistants no longer just answer questions, they visit websites, compare options and fill in forms on a person's behalf. What makes a site usable by an agent, and why that work pays twice.
AI Search • 4 min read • Updated July 2026
Firewalls and bot protection now block AI crawlers by default on a growing share of the web. How to check whether ChatGPT, Claude and Perplexity can actually read your site.
SEO • 4 min read • Updated July 2026
What the breadcrumb trails and review stars in Google results are, who is actually eligible for them, and how these small enhancements win extra clicks at the same ranking position.
AI Search • 4 min read • Updated July 2026
Google's AI Mode answers questions in a conversation instead of a list of links, and it picks its sources differently. What that means for a local service business, without the panic.
SEO • 4 min read • Updated July 2026
A small, little-known standard lets your website tell search engines the moment something changes. Google ignores it, Bing runs on it, and Bing quietly feeds the AI assistants.
Getting started • 8 min read • Updated July 2026
A plain-language guide for brand-new business owners with zero technical background: domain, website, Google Business Profile, reviews and social media, in the order that actually works.
Performance • 4 min read • Updated July 2026
Since 2024, browsers can quietly prepare the next page before a visitor clicks, so navigation feels immediate. Almost no small-business site uses it. How speculation rules work and when they pay.
SEO • 3 min read • Updated July 2026
Google does not read every page of every website. What crawl budget means, when small business sites need to care, and the housekeeping that keeps Google focused on pages that matter.
AI Search • 4 min read • Updated July 2026
Search engines and AI assistants track businesses as entities, not keywords. How to make your business a clear, consistent entity that machines recognize and recommend.
AI Search • 4 min read • Updated July 2026
AI assistants quote a small set of pages when they answer. What it takes for your articles and guides to be the ones ChatGPT, Claude and Perplexity cite as sources.
Local SEO • 4 min read • Updated July 2026
Your Google Business Profile decides whether you appear in the map results and what AI assistants believe about your business. How to set it up and run it properly, section by section.
AI Search • 3 min read • Updated July 2026
When ChatGPT or Perplexity answers a question, it picked a few pages out of millions. What makes an AI assistant read your page and decide it is safe to repeat.
SEO • 4 min read • Updated July 2026
How your pages link to each other tells Google what your site is about and which pages matter most. Why internal linking works, and how to do it on a small business site.
SEO • 4 min read • Updated July 2026
Many modern websites look fine to visitors but arrive nearly empty for search engines and AI crawlers. Why that happens and how to check if your site is affected.
Conversion • 4 min read • Updated July 2026
A landing page succeeds or fails on decisions visitors make in seconds, mostly without noticing. The handful of psychological mechanics that decide whether they enquire or leave.
AI Search • 3 min read • Updated July 2026
A small text file that gives AI assistants a clean summary of your business and your pages. What llms.txt is, what goes in it, and whether your website needs one.
Local SEO • 4 min read • Updated July 2026
Rankings in a city are a trust contest. How a service business builds local authority through mentions, links and presence, until Google and AI assistants default to recommending it.
Conversion • 4 min read • Updated July 2026
Most service businesses hide their prices and lose enquiries to the fear behind the silence. The case for publishing prices, what it filters, and how to structure a pricing page.
Local SEO • 4 min read • Updated July 2026
Reviews are one of the strongest local ranking factors, and AI assistants read them too. What reviews actually do for visibility, and a system for earning them honestly.
Local SEO • 4 min read • Updated July 2026
You serve a whole region but your address is in one place, or you work remotely with no address at all. How service businesses get found beyond their own postal code, honestly.
SEO • 4 min read • Updated July 2026
Structured data is how a website declares its business facts in a format Google and AI assistants read directly. What it does, what it earns you, and how to check yours in two minutes.
Conversion • 4 min read • Updated July 2026
Strangers on your website are looking for reasons to believe you, and leaving when they find none. The proof elements that make a service business believable, ranked by weight.
Conversion • 4 min read • Updated July 2026
Traffic without enquiries means the website is losing people somewhere between arriving and contacting you. The usual leaks on service business sites, and how to find yours.
AI Search • 5 min read • Updated July 2026
People now ask ChatGPT, Claude and Perplexity for recommendations instead of searching. How AI assistants choose which businesses to mention, and how to become one of them.
Performance • 5 min read • Updated July 2026
Google measures how fast and stable your website feels to real visitors and uses it in ranking. What Core Web Vitals mean in plain language and how to check yours for free.
SEO • 5 min read • Updated July 2026
The most common reasons a website does not appear on Google, how to check whether your site is indexed in two minutes, and how to fix each problem in plain language.
Local SEO • 5 min read • Updated July 2026
How consultants, tutors, lawyers and other service businesses show up when people nearby search: Google Business Profile, reviews, and the website work behind them.
Pricing • 4 min read • Updated July 2026
What a small business website really costs in 2026: builder, freelancer, studio and agency prices compared, what drives a quote up, and what you should get for the money.
Redesign • 5 min read • Updated July 2026
A redesign can erase years of Google ranking overnight. The most common website redesign mistakes, from lost page addresses to slower load times, and how to avoid each one.
AI Search • 4 min read • Updated July 2026
GEO means being found and recommended when people ask AI assistants instead of searching Google. A plain-language explanation of how it works and why it matters now.
The free audit applies all of this to your actual website: Google visibility, AI search readiness, speed and conversion, in plain language.
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