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Studio Squalli

FAQ

Straight answers to the questions I get asked most.

Cost, speed, how AI search works, and how it is to work with me. If your question is not here, just ask.

How much does a website cost?

A new website starts at 2,500 CAD, a full paid audit at 350 CAD, and ongoing care at 250 CAD per month. Every project is quoted to scope after a short call, and there is always a recurring option.

How fast can you deliver?

Most sites are ready in weeks, not months. Because it is just me and the tools are fast, there are no agency handoffs slowing things down. Some clients have had a full website and Google Business Profile live in a matter of days.

What is AI search, or GEO, and why does it matter?

GEO means being found when people ask ChatGPT, Claude, Perplexity or Google’s AI for a recommendation, not only when they type into Google. I build every site so these assistants can find, understand and recommend your business. Most local web shops do not do this yet.

Do you outsource the work?

No. Every site is built by hand, by me. Nothing is passed to a junior or a developer in another country. The person you talk to is the person doing the work.

Where are you based, and do you work remotely?

I am based in Montreal and work with clients remotely, anywhere. Most of the work happens over email, calls and WhatsApp, so location is not a barrier.

Will my site actually show up on Google?

That is the point of the work. I handle the technical setup that lets Google find, understand and rank your site for what you actually offer, and I keep improving it over time. New sites take a little while to build ranking, and I am honest about that.

Do you set up and manage Google and Bing business profiles?

Yes, from scratch. I create the profile, get it verified, fill in every section and connect it to your site, then keep it current over time. I built and still manage the profiles for my clients in Montreal and Paris. For a local business it is often the fastest way to start showing up in the map results, and those listings also feed AI assistants.

Can you fix or improve my existing site?

Often, yes. Start with a free audit and I will tell you honestly whether it is worth improving what you have or rebuilding from scratch.

Who do you work with?

Consultants, engineers, coaches, tutors, lawyers, financial advisors, small software companies and other B2B service firms. People who sell expertise and need to be found and trusted online.

How much cheaper are you than an agency?

A fraction of the cost. One recent client was quoted over 20,000 euros and several months by agencies; the site was delivered in days. You pay for the work, not for an office and layers of middlemen.

Do I own my website and domain?

Yes, fully. The domain is registered in your name and the site belongs to you. If you ever decide to leave, everything leaves with you. No lock-in, no hostage-taking.

What happens if I stop the monthly care plan?

Your site keeps working exactly as it is. You just lose the ongoing improvements: the ranking work, the speed monitoring, the updates. You can stop or restart whenever you want, with no penalty.

Do you write the content?

Yes. I write the copy with you, from what you tell me about your business and your customers. You approve everything before it goes live, and I can write in English and French.

How do we start?

Start with the free audit or send a message. I reply within one business day, and you deal with me directly from first contact to launch and beyond.

Still have a question?

Send it over, or start with a free audit of your current site. You deal with me directly.