About
Most web work is sold by agencies and delivered by whoever is cheapest that week. I work the opposite way: I take on a small number of clients and build, optimize and maintain their sites personally. Clients hire a person they can talk to, not a brand that hides behind a contact form.
I am an engineer by training and a builder by habit. I have spent years working across software, mathematics and the web, and that mix is the point: the modern web is where design, search engines, AI models and performance all meet, and you cannot do one of those well while ignoring the rest.
The edge I bring is the part most local web shops still miss: AI search. Being found is no longer only about Google. People ask ChatGPT, Claude and Perplexity for recommendations, and Google itself now answers with AI Overviews. Showing up there takes deliberate work, structured data, entity-clear writing, an llms.txt, fast and crawlable pages, and almost nobody at the local level is doing it. I do, on every site I build, including this one.
I also run my own businesses online, so I know what it is like to depend on a site for real enquiries. That is why I care as much about the form that does not break and the WhatsApp button in the right place as I do about the schema graph. A beautiful site that does not convert is a failure with good taste.
From the first message to launch and beyond, you deal with one person who understands the whole stack. No account managers, no handoffs, no work disappearing into a black box.
This site is built the way I build client sites: static, fast, valid structured data, an llms.txt, Core Web Vitals in the green. I will not sell you anything I have not done here first.
A website exists to get found and to convert. Aesthetics serve that, not the other way around. I will not add weight or animation that slows the page and helps no one.
I do not invent traffic or ranking figures. If I cannot yet substantiate a result, I tell you what was done and we measure from there.
A free audit is the easiest place to begin, or message me directly and tell me what you are working on.