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Studio Squalli

About

I am Ahmed Squalli. Studio Squalli is me, doing the work myself.

Most web work is sold by agencies and delivered by whoever is cheapest that week. I work the opposite way: I take on a small number of clients and build, optimize and maintain their sites personally. Clients hire a person they can talk to, not a brand that hides behind a contact form.

Portrait of Ahmed Squalli, who runs Studio Squalli in Montréal

I am an engineer by training and a builder by habit. I have spent years working across software, mathematics and the web, and that mix is the point: the modern web is where design, search engines, AI models and performance all meet, and you cannot do one of those well while ignoring the rest.

The edge I bring is the part most local web shops still miss: AI search. Being found is no longer only about Google. People ask ChatGPT, Claude and Perplexity for recommendations, and Google now answers with its own AI too. Showing up there takes deliberate work that almost nobody at the local level is doing yet. I do it on every site I build, including this one.

I also run my own businesses online, so I know what it is like to depend on a site for real enquiries. That is why I care as much about the contact form that works and the WhatsApp button in the right place as I do about being found. A beautiful site that does not win customers is a failure with good taste.

And because it is just me, there are no layers between you and the work. No account managers, no junior handoffs, no subcontractor in another time zone you never meet. You get a professional result, faster, at a fraction of what an agency charges, because you are paying for the work and not the overhead.

How I work

You hire me, not a logo

From the first message to launch and beyond, you deal with one person: me. No account managers, no handoffs, no work disappearing into a black box.

Everything by hand, nothing outsourced

I build every site myself, by hand. Nothing is quietly passed to a junior or a hidden developer in another country. What you are quoted is what I do.

Fast, at a fraction of agency cost

No layers and no overhead means I move quickly and charge less. You get a professional result in weeks, not months, and you pay for the work, not an office full of middlemen.

I eat my own cooking

This site is built the way I build client sites: fast, found on Google, ready for AI search. I will not sell you anything I have not proven here first.

Function before decoration

A website exists to get found and to win customers. Looks serve that, not the other way around. I will not add anything that slows the page and helps no one.

Honest about numbers

I do not invent traffic or ranking figures. If I cannot yet back up a result, I tell you what was done and we measure from there.

Let us talk about your site

A free audit is the easiest place to begin, or message me directly and tell me what you are working on.